Sales and marketing plans include a series of actions focused on developing a mechanism for planning, monitoring, evaluating and reviewing a company’s activities related to customers and its market.

Services provided in this are include:

  • Developing marketing policies
  • Analysis of Sales Networks
  • Sales network development/ sales plans and procedures
  • Product/ Services promotion plans
  • Market research – consumer behaviour

In 1995, ISON became a member of the world organisation for enabling better research into markets, consumers and societies, ESOMAR.